What this calculator is meant to prove
Campaign software cost is not just the list price. A useful comparison needs to include setup fees, send volume, voter-data outputs, and whether the campaign is buying a focused workflow or a broader execution stack.
CA Voter is priced around the voter-data operations layer: segmentation, CRM, canvassing, exports, and handoff. Voter.Vote and PDI both cover broader vendor surfaces, so their public numbers need to be read with scope in mind.
- CA Voter private beta starts at $99 per contest
- Voter.Vote publishes à la carte email, texting, setup, social, and hourly service fees
- PDI publishes data-order minimums, Campaign Center starting pricing, per-send rates, and output blocks
- Custom data quotes, district-specific subscriptions, and outside delivery costs can change the final bill
How the estimates are calculated
The interactive model uses CA Voter's public beta entry point, Voter.Vote's public email and texting fees, and PDI's public Campaign Center starting point, data-order minimum, email/SMS rates, and prepaid Mail and Field output blocks.
That makes the calculator useful for directional buying decisions, especially for local California campaigns comparing whether they need focused voter operations or a larger vendor stack.
Where CA Voter should win
CA Voter should usually win when the buyer mainly needs to filter voters, save universes, review voter-level context, cut walk packets, run canvassing, and export or hand off the final list to another tool.
It should not be positioned as cheaper for every possible full-stack campaign operation, because Voter.Vote and PDI may include or sell execution channels that CA Voter intentionally keeps outside the core product.
- Local races with one or a few contests
- Campaigns that need list clarity before paid outreach
- Consultants who want client-separated workspaces without enterprise overhead
- Teams that already have email, SMS, mail, or field vendors and need cleaner inputs
Cost model assumptions
These are the public pricing assumptions used by the calculator. Final vendor invoices can differ after custom quotes, subscriptions, and channel services are added.
| Provider | Included in estimate | Important exclusions |
|---|---|---|
| CA Voter | $99 per contest for private beta voter-data workflow access. | Voter-file acquisition, campaign-owned delivery credentials, mail production, ads, and outside vendors. |
| Voter.Vote | Published email setup/send fees and texting setup/send fees. | Custom voter-data purchase price, added contact enrichment, social ads, direct mail, hourly work, and services. |
| PDI | Published starting subscription reference, data-order minimum, email/SMS send rates, and prepaid output blocks. | Exact district-based subscription quote, tier coverage, phone/MMS, consulting, and services. |
Compare known public costs
Enter a realistic local-race scenario. The calculator uses CA Voter's current public beta price, Voter.Vote's published à la carte outreach fees, and PDI's public minimums, send rates, and prepaid output blocks.
CA Voter
Focused voter-data workspace: segmentation, CRM, canvassing, exports, and handoff.
- Campaign-owned voter-file acquisition or refresh costs
- External delivery-provider costs when a campaign uses its own SMS, email, mail, or ad vendor
Voter.Vote
Broad outreach platform with custom voter-data pricing and à la carte delivery fees.
- Custom voter-data purchase price
- Adding missing emails or phone numbers
- Direct mail, social ads, creative work, and hourly services
Political Data (PDI)
Established California data vendor with district-based subscription and output pricing.
- Exact district-based subscription quote
- Files or outputs already covered by higher subscription tiers
- Phone calling, MMS, direct mail production, consulting, or vendor services
Want to price this against a real California race?
Join the waitlist with your role, race, and likely voter-data workflow so the team can review whether CA Voter is the lower-overhead fit.
Questions
Is this a final quote for any vendor?
No. It is a public-pricing calculator for directional comparison. Final vendor pricing can change based on district, voter count, subscription tier, custom data, and services.
Why does Voter.Vote show custom data as excluded?
Voter.Vote publishes detailed outreach fees, but its voter-data pricing is presented as custom pricing. The calculator separates known public fees from unknown quote-based costs.
Why does PDI use a floor or block estimate?
PDI says software pricing is primarily based on voter count or district and publishes prepaid output blocks. The calculator uses those public references, but a real quote may differ.
When is CA Voter the lower-cost fit?
When the campaign needs voter segmentation, CRM, canvassing, exports, and handoff more than it needs a broad all-in-one execution vendor.