Digital ads help

Prepare a digital ad launch packet and hand off the audience.

Use this guide to set the objective, prepare a hashed audience, move the packet through approval, and hand it to the platform or vendor. Ad spend and buying stay separate from the audience packet.

Open digital ads Permitted use

Campaign objectiveWhat the buy is for

Persuasion

Move opinion among a target audience.

Turnout

Mobilize known supporters to vote.

Fundraising

Drive online contributions.

List growth

Grow the email/SMS supporter list.

Volunteer recruitment

Recruit people to take action.

Reputation

Build name ID and favorability.

Packet lifecycleDraft to launched

Step 1

Draft

The packet is being set up.

Step 2

Audience ready

The target audience is exported and prepared.

Step 3

Approval needed

Creative and audience await sign-off.

Step 4

Ready

Approved and cleared to hand to the platform or vendor.

Step 5

Launched

The ads are running.

Step 6

Paused / Completed

Paused mid-flight or wrapped at end of flight.

Hashed-audience handoffFrom contacts to a matched audience

Not started

No audience prepared yet.

Hashing needed

Contacts must be hashed before handoff.

Exported

The hashed audience file is ready.

Delivered

Handed to the ad platform or vendor.

Matched

The platform has matched the audience.

Refreshed

Updated on a later cycle.